Augmented Reality as the hot trend in eCommerce and front-end development

The evolution of Virtual Reality and Augmented Reality technologies managed to create endless possibilities not only in the entertainment industry but also in the business sphere. In particular, the retailers started to use AR to project the products, while VR can be used to simulate the experience before making a purchase, for example, in the tourism industry. Nevertheless, AR has a promising future in eCommerce development due to its accessibility and multiple application examples compared to VR. In the article, we will explain the possibilities of AR, its potential in eCommerce, and the front-end peculiarities of AR development.

What is AR

The technology of AR implies that you can project the content on top of reality. The reality through the camera of your phone can be enhanced with the different effects, items, and completely different environments. For instance, you can observe how the wallpapers in your rooms become different colors, how a piece of furniture looks near the wall, or see how clothing would fit you in real-time. Therefore, the core idea is not to simulate another reality like VR does, but instead to use your reality to enhance and transform it with virtual objects. Surely, businesses and developers have become increasingly interested in making AR projects because they provide a clearer visual representation of a product or experience for a customer than the usual image.

(IKEA Place App).

AR in eCommerce

There are multiple reasons why AR features could be a perfect addition to an eCommerce store and improve the business. Namely, with the precise visualization of products and making the option to assess how certain products will look in real life visually remove the factor of uncertainty. This notion provides the solution to the following issues:

  • Reduces the return rate. Customers are less likely to return an item because it did not fit the expectations or just looked different than in the picture.
  • Increases the conversion rate. With a more precise and realistic representation of an item, a customer would be more confident to buy a product rather than wait and find another option. AR provides the customers with a clear idea of what they will get, influencing the decision-making process. 
  • Personalization of shopping experience. This point is related to the more clear representation of a product but considers that when the shopping experience is completely immersive, a customer is more likely to make more purchases. This is especially effective in the fashion industry because a customer will see how all the products fit him or her specifically.

Besides, improving the AR technologies in eCommerce, allows to reduce the space in the physical stores because the customers will have the opportunity to better represent the items and try them on without leaving a house.

Photo by UNIBOA on Unsplash

Front-end peculiarities of AR development

The development of AR solutions does not require specific hardware to test and simulate elements. Basically, what is needed is to develop the 3D elements that would interact with the visual from the camera. The contemporary development even includes running AR on browsers with the frameworks on JavaScript. To implement AR on top of the JavaScript frameworks like React Native or Vue Native, one may use the GitHub repos. For instance, AR.js is a free solution that provides Augmented Reality for the web and also works at 60 fps on mobile. These solutions are suitable for the development of marker-based AR. Nevertheless, there are also other paid options for the more complicated development which require facial and body recognition technologies. The key notion in mastering AR development for the newcomer with the knowledge of JavaScript is to emphasize learning 3D animation (3D Javascript package, and THREE.js.). After all, starting to learn the basics of AR will be a great advantage for any front-end developer on the employment market.

Conclusions

The potential of AR in business is growing rapidly due to the benefits of immersive shopping experience. In general, AR aims to provide the people with a clear representation of how the products will look in real life. On the business level, this notion will remove the factor of uncertainty and will contribute to a higher conversion rate. Thus, learning and adopting AR in front-end development and for eCommerce in particular, will be the growing trend for the developers who are looking for prospective employment opportunities in the future.  

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