Mobile shopping became a significant aspect of eCommerce due to the availability of smartphones and the opportunity to browse favorite shops from the palm of your hand. Considering that customers will always prefer the most convenient ways of shopping, eCommerce on mobile platforms will only continue to grow. The evolution and optimization of the online shopping experience require merchants to invest in the practices that have the biggest potential. In this regard, we will discuss the role of mobile commerce, data on its use, and its influence on the eCommerce future.
What is mobile commerce?
The concept of mobile commerce implies that users can browse and make purchases in online stores from their mobile devices. Basically, mobile commerce is an extension of eCommerce that defines the platform which shoppers use to engage with online stores. Since smartphones have become the devices where people can interact with society, communicate, consume entertainment content, and even work, it is undeniable that shopping can become a huge part of a user’s interaction with devices.
Therefore, more and more eCommerce merchants started the optimization of their online stores to make them more mobile-friendly. The design and checkout practices on mobile phones determine whether or not users will be willing to interact with an online store on a device. Meanwhile, the goal of a merchant is to make the mobile shopping experience not only convenient but also effective in terms of a variety of checkout options and secure payment systems that ensure customers about the safety of their payments.
Given the popularity and growth of mobile commerce, the marketing researchers emphasized the importance of this trend in the eCommerce industry and provided multiple studies. In particular, the analysis from eMarketer indicates that mCommerce sales from 2019 are on the rise in the United States. Namely, in 2019, retail sales from mobile devices were $220.67 billion. Almost doubled in 2022 with $431.40 billion and is projected to reach $710.42 billion in 2025.
Ecommerce shoppers are moving to mobile, eMarketer
The appealing part of mobile commerce is its convenience and one-click purchase options that allow consumers to feel that the completion of purchase is as smooth as possible. Also, the report by J.P. Morgan demonstrated that 45% of eCommerce purchases in the United States were made via mobile devices (Source: Global e-commerce trends report, page 14). Another significant data shows that in-app purchases are more common among mobile commerce. For example, in Canada, 53% of purchases were made via mobile applications (Source: Global e-commerce trends report, page 8). That is why the investment in the development of eCommerce applications for mobile devices provides more potential since users consider it to be a more preferable way of shopping.
Future of mobile commerce
The optimization of mobile commerce definitely remains one of the most important goals for every eCommerce merchant due to the widespread use of mobile phones over desktops. Meanwhile, every merchant should understand that only effective practices can contribute to the success of mCommerce operations. Design optimization, mobile payment availability, and convenient user experience are the primary notions that should be considered. Even though the inclusion of mobile commerce in the strategy of an online store requires so many resources, the profits from mCommerce shopping can be impressive. With the studies that project the significant growth of mobile commerce operations in the future, there are no doubts that it is the future of eCommerce. Moreover, with the integration with social commerce and the development of dedicated shopping applications, merchants can expect even more customer interest and engagement as they will have more trust and exposure to eCommerce stores.