Shopware extensions (1)

Shopware extensions

Every eCommerce platform has tools to improve the users’ shopping experience and expand a store’s functionality. For Shopware, the use of extensions is an effective way to bring new features to the store and increase the conversion rate. Although extensions are peculiar to every other eCommerce platform and have similar purposes and integration processes, it is essential to discuss the best Shopware extensions and how they can help an online store to grow.

Customer experience

The design of a store is actually a significant part of the conversion because it defines the usability of a site and its convenience for the users. Considering that Shopware has CMS features, multiple extensions can take advantage of it and redesign the layout of a store. For instance, installing extensions that make a store visually appealing with tile layout, adding categories and subcategories with images, or using CMS powerpack, which contains different elements and blocks to enhance the store’s frontend, can help to make a high-conversion design.
Even though the out of box features and free themes might be suitable for small-scale stores, the extensions aim to make the experience for the customers richer.

Functionality

The crucial aspect of developing a store is the expansion of a store’s functionality. Adding new features means that customers would have more ways of how to interact with the store and buy products. For instance, the implementation of blog extension could bring more engagement from the customers and contribute to better SEO rankings.

In addition, the one-page checkout extension is the common solution from the perspective of functionality and customer experience because it contributes to a more convenient customer purchase journey. Another great extension to a store is the search functionality which allows customers to search and find what they are looking for quickly.

Marketing

The promotion of a store and features that convey customers to make a purchase are the main goals for a store in terms of marketing strategy. Many extensions provide these marketing tools for merchants. For instance, Mailchimp is a popular email marketing solution that can automatically send cart abandonment notifications, greeting letters, and promotions to customers.
Moreover, the essential tools to get the analytics and data about a store should be used by every merchant because it helps to recognize the effective practices and find out what should be improved. Lastly, one may mention the popular marketing strategy of promotion and loyalty programs which can be implemented with the extensions.

Performance and sales

The optimization of performance is another element in making a store that satisfies the needs of customers and improves the position of a store. For instance, the SEO analysis extension can provide suggestions on how to improve the loading speed of pages, SEO characteristics, and other areas that can improve the overall performance of a store. 

Moreover, assuring that your store has the best payment gateways and available payment options influences the sales of a store. In particular, the extension of the well-known payment gateway Stripe would ensure that customers have the opportunity to pay from the popular mobile payment service like Apple Pay. 

Also, merchants can install Apple Pay and PayPal extensions to offer customers multiple payment options.

Conclusions 

All in all, Shopware provides extensions and tools that can satisfy the needs of most merchants who want to conduct an effective eCommerce business and scale their stores. These extensions can be easily installed from the Shopware Store and managed from the admin panel. 

Even though there is also the possibility to install custom solutions for the store, it would require a team of developers who can create and integrate them into a store.

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