The concept of headless CMS is gradually becoming the primary option for developing different sites with multiple ways of delivering the content. In particular, the headless framework allows developers to choose and change the output options for the content to fit the users’ needs. With eCommerce sites, using headless frameworks can help to become more versatile in the ways how users interact with a store and create a more future-proof base of the eCommerce stores.
What is headless
Headless development implies designing the architecture in a way that the backend (body) can have different frontend outputs (heads). Usually, Content Management Systems are developed in pair with the frontend. Although this traditional CMS provides the complete solution and can be operated on a simple basis (e.g. SaaS platforms), using headless CMS creates the opportunity to adapt the data and content of your store to different interfaces like applications, smart devices, different web technologies, and other forms of outputs.
With the headless framework, the backend part of the software stores and processes the content (product information, text content, images), while the developers have the opportunity to publish the content on different platforms with APIs. The main idea headless is the fact that the content is not formatted for the specific framework and can be easily adapted to the output of choice.
Using headless in eCommerce
In terms of using headless architecture in eCommerce, one may mention that it can provide both the capabilities for omnichannel sales and flexibility for shifting from one platform to another. For instance, creating the backend of a store with the product and customer information can be utilized for the integration with any frontend framework to create the unique and customizable interface of a site. It can also be used for the development of an application that fits the needs of a store.
Moreover, headless in eCommerce implies that a store can be integrated with social media sales channels to boost profits. As we explored in our other article, social commerce is an important part of the eCommerce industry and can generate more customers for a store. Another great advantage of headless is the perspective of integration with unusual output sources like smart home devices to make purchases with a voice command. Having the headless framework of a store, the developers have the space to integrate it into almost any platform.
Traditional CMS vs Headless CMS. Computan.
In this case, for eCommerce merchants, the primary advantage of the headless framework remains to be the high adaptability to the needed frontend integration of a store. The merchants can make a decision on which output platform to switch to according to the marketing research. Meanwhile, with the already-created headless backend, it can be more effective and easy to repurpose it for other frontend frameworks.
Future of headless
Consequently, one may agree that headless CMS has a significant perspective in eCommerce and other development industries because it provides the following advantages:
- Convenient omnichannel integration;
- Flexibility and adaptability;
- Future proof for new technologies;
- Can be connected to different frontend frameworks;
- Scalability depends on the goals;
- More secure because the data is stored separately from the frontend.
Besides the development advantages of headless architecture, the potential for integration with other technologies like smart devices or virtual reality shops makes headless a very prominent solution for middle- to large-scale eCommerce businesses. This is mainly due to the lack of dependence on the particular frontend outputs and the ability to adapt and add other heads (frontend) to the existing body of a store.