Top 9 Email Marketing Services
Effective email marketing is crucial to conducting business and interacting with customers. Especially in the eCommerce industry, email marketing plays a vital role in retaining and attracting customers, brand communication, and building brand awareness. In one of our articles, we have already explored the importance of email marketing for eCommerce. However, today we review the best services for conducting email marketing.
MailChimp
One of the most well-known email marketing tools provides essential services which would contribute to better conversion and engagement of customers. Namely, the customized emails, automation, analytics and reports, and suggestions regarding the best practices from MailChimp will help to make your email campaign as effective as possible. The most appealing features of MailChimp include the customer journey builder, which sets up automated emails depending on the different scripts. Besides the premium plans, which include advanced features, MailChimp has a free version which allows sending up to 2,500 monthly emails and providing email templates.
Klaviyo
Klaviyo is another marketing tool which is popular in the eCommerce sphere that provides both email and SMS marketing services.
The main benefit of using this solution is that it can be integrated with almost every eCommerce platform and syncs the store data to use for marketing purposes. The data includes preferences, browsing history, orders, etc. With this data, Klaviyo sends personalized emails that have the best appeal to particular customers. The pricing for Klaviyo involves three plans: SMS and Email ($60/month), Email ($45/month), and Free plan with a limited contact list and 500 monthly emails.
ActiveCampaign
This platform is a great solution that provides email marketing and sales automation for different types of businesses. In particular, ActiveCampaign emphasizes its capabilities to work with different segments and businesses. For instance, one can find B2C, B2B, and eCommerce automation solutions, as well as choose the needed services by the industry. Along with the marketing automation, ActiveCampaign also has the LiveChat integration which can be used by the eCommerce sites to improve the quality of the services. The pricing for using marketing services can vary depending on the additional features you need. However, the lite version allows sending unlimited emails and costs $29 per month. Meanwhile, there is also an option to pay for the number of transactional emails sent (the lowest price is $10 for 10,000 emails).
Drip
Drip is also an eCommerce-centered email marketing solution that offers integrations with the eCommerce platforms like Shopify, BigCommerce, Magento, WooCommerce, and other custom stores. Moreover, Drip has a customer-friendly interface so that everyone can get into the settings easily and start working on email marketing. The email builder is also intuitive and has various options that can fit any business. Like other big email marketing services, Drip has A/B testing, reports, personalization & segmentation, and insights on how to improve the performance of a campaign. The pricing varies depending on the number of people in the contact list (starting from $39/month for 2,500 contacts).
MailerLite
Speaking about simple and easy-to-use services, one may mention MailerLite as one of the marketing automation services that has a clean and functional design. The functionality of MailerLite is similar to other services: sending targeted campaigns, automating workflow, and creating appealing email templates. With the integrations with the eCommerce platforms, one can create campaigns considering the shoppers’ data and behavior. The pricing for MailerLite is also its merit because it offers free (12,000 monthly emails) with inexpensive premium plans ($21 for the most advanced plan).
SendInBlue
SendinBlue is one of the most advanced and multifunctional email marketing and sales tools on this list. Mainly because it includes automation, transactional emails, SMS, WhatsApp campaigns, push notifications, live chat, chatbots, and CRM platforms for sales management. Even though these services are common for big solutions like ActiveCampaign, the functionality of SendinBlue is similarly advanced because it considers all aspects of marketing. Therefore, users may find everything they need beyond the email marketing capabilities with SendinBlue. The pricing plans for SendinBlue provide options from free to enterprise-level tiers ($1000/month). Notably, the free plan might be very useful as it allows sending 300 emails daily and adding an unlimited number of contacts.
HubSpot
HubSpot is known as a development company which focuses on different solutions, including software for marketing, sales, and CMS. Nevertheless, its email marketing tool is a great solution for the business, which does not require complex and multifunctional services. Meanwhile, the email marketing tool by HubSpot provides all the needed features like customization, segmentation, and template builder. Also, it has A/B testing for the campaigns and analytics tools. As for the pricing, email marketing tools are free, as well as HubSpot’s CRS system. However, with Marketing Hub software which costs starting from $45 per month, a user can get additional marketing tools to boost the performance of a business.
AWeber
The main emphasis of AWeber is the notion that it is the most suitable for small businesses and yet offers the most common email marketing services. The drag-and-drop builder and automation are combined with the intuitive interface and easy-to-understand functionality settings. Considering that it can be integrated with eCommerce stores, many merchants with small-scale stores prefer this email marketing solution. One of the primary reasons why AWeber is so effective for small businesses is its pricing. For free, a merchant can add 500 email contacts, send 3,000 emails, and set up one automation. However, the Pro Version, which costs starting from $19.99/month, is also an affordable option for those who want to scale their business and add advanced features and more email subscribers.
ConvertKit
ConverKit positions itself as an excellent marketing platform for creators due to its tools for audience growth, attractive email designs, and option for email sales. Even though it provides similar automation options and analytics tools as other email marketing solutions, the main idea of this service is that it focuses on the presentation of a brand and content. The free plan, which allows up to 1,000 subscribers, includes Unlimited landing pages, forms, broadcasts, audience tagging and segmentation. However, for $25 per month, a user can get more automation options and opportunities for large-scale marketing operations.
