Top eCommerce marketing tools to consider
Effective marketing efforts are crucial for the promotion and overall success of any eCommerce website. Marketing tools are not only used for advertisements and better SEO ranking but also contribute to a higher conversion rate and better communication with customers. In this regard, we are going to review the five best marketing tools for eCommerce websites.
Klaviyo
Email marketing is an essential aspect of a successful marketing campaign for an eCommerce store because it creates communication, promotion, and conversion channels with the customers. Our article on email marketing in eCommerce covers all the elements in more detail. Tools like Klaviyo offer a marketing automation solution that deals with email and SMS marketing to send automated emails about the promotions in a store, welcome emails, cart abandonment notifications, and other automated messages that are important in marketing. Klaviyo is a well-known solution in this sphere that provides all the necessary resources for that and has dedicated extensions for major eCommerce platforms like Shopify, BigCommerce, Magento, WooCommerce, and Wix.
Google Analytics
Every website requires analytics tools that can provide reports about the traffic and collect the visitors’ data. This information is used to identify the target audience and how they interact with the store to make improvements in the design and prepare more effective marketing campaigns. Google Analytics is a powerful free service that shows all the necessary data and can be easily integrated with almost every eCommerce platform. Additionally, marketing analytics is the key to increasing the conversion rate, improving the SEO rankings, and determining which products in the store are in high demand and which do not. In one of our articles, we have already explored the important role of Google Analytics in the eCommerce industry.
Semrush
Semrush can be described as a multifunctional marketing service that includes analytics, reports, SEO optimization, automation of social media activities, and email marketing. SEO optimization is one of the primary reasons why eCommerce merchants need to consider this software. Mainly because the higher your store is in the search results, the more visitors it will have. Semrush has more than 25 SEO-related settings and tools like keyword research, link building, and competitor analysis to help your site in this area. Another example of Semrush’s SEO tool is the competitor SEO analysis, which shows the keywords that competitors use to rank their sites in similar business areas. Consequently, Semrush is an effective tool for the eCommerce business with big-scale marketing operations and requires an all-in-one platform that can fit all its needs.
Social media integration tools
Facebook shops. Meta
The opportunity to sell products directly from social media, known as Social Commerce, proved to be an effective option to increase the number of sales channels and make the shopping experience more convenient for users. Every eCommerce platform has its own tools for synchronizing product catalogs with the shopping services of social media. Nevertheless, Shopify has one of the best integration capabilities for social commerce. In particular, one can install applications like Facebook & Instagram or TikTok from the Shopify App store to enable the functionality to sell products directly from the social media platforms. The integration of a store with social media is a crucial marketing opportunity to reach the target audience and makes purchasing more convenient, and it is especially effective for eCommerce stores in the retail industry.
Google Ads
The primary function of Google Ads is to advertise your store to the targeted audience. Namely, Google Ads displays your website as an advertisement in the search results related to your business. Considering the popularity of Google as the primary search engine for most Internet users, placing ads there is an effective way to drive traffic to your website. Moreover, Google Ads also includes placing advertisements on partnering platforms (e.g. YouTube) which increases the pool of potential customers who will see the advertisement for your store. Even though we have already mentioned Google Analytics as part of the marketing tool, Google also offers services like Google for Retail and Google Marketing Platform as important marketing tools that can be used with the eCommerce business.
