Using Shopify with multiple websites

Running a successful eCommerce store might evolve into a more complex business structure that requires launching multiple sites. Nevertheless, with the SaaS eCommerce platforms like Shopify, there are some complications in managing multiple stores. In this regard, we will discuss the cases when merchants decide to open multiple stores and what are the options of how to do it with Shopify. 

Why do you need multiple stores?

The expansion of eCommerce operations and getting into the international market might require opening multiple stores to develop the business. Having multiple stores can also mean the opening of the sub-brands. For international expansions, a merchant would need to have a similar store in different languages and with its own inventory management. Also, with the multiple sites for the international markets, a merchant can connect the different shipping and payment methods relevant to the region where the shop will be launched. One may also mention that since different countries require different approaches to marketing, the designs and marketing appeals should be designed specifically for the region. Otherwise, having one marketing campaign for all international stores can fail if the local audience is not familiar with the subjects that had been emphasized in the advertisements.

Meanwhile, a merchant might just have the ambition to launch multiple eCommerce stores and need a simple solution on how to run it from one place. In most cases, when merchants get used to one platform, they prefer to continue using it with other stores. Thus, the most common decision is to use one platform like Shopify for the management of multiple sites. However, setting up multiple eCommerce sites with Shopify is not that simple and involves some compromises. 

How to manage multiple Shopify stores?

Unfortunately, there is no option to launch multiple stores from one Shopify account unless you have the Shopify Plus plan. This premium plan is designed for large eCommerce companies, and costs starting at $2000. Only this plan allows managing up to 10 stores, while each additional site will cost $250. Considering that Shopify provides the option to have multiple accounts with the same email, you can create a store for each account with the different plans for each. 

Although it is problematic to launch multiple sites with one non-premium Shopify account, there are solutions to make the management of multiple stores more convenient and effective. In this case, the most common solution is using applications for migration, inventory management, and customer support. Namely, the app Universal Store Migration App allows merchants to copy data about customers, products, orders, reviews, etc. into another Shopify site. Meanwhile, using store management apps like Syncio Multi Store Sync provides the solution to synchronize the inventory, product settings, and orders across the stores into one admin panel. Another crucial tool for the management of multiple stores is the unified customer support application which can be used to respond to the customers’ inquiries from different sites. With these apps, running multiple sites becomes much more effective. 

Conclusions

Even though Shopify’s regular plans do not allow setting up multiple stores from one account, there are solutions to manage multiple sites. In particular, with the applications to manage the inventory for multiple stores, one can keep track of the orders and effectively perform business operations. Also, the migration applications and translation services will allow the opening of an eCommerce store for the international markets. Lastly, it is important to mention that the Shopify Plus plan can be a perfect solution for large-scale businesses with enough resources to pay for the premium plan and enjoy the convenience of multiple store management without additional applications.

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