Web design in eCommerce
The importance of web design is difficult to underestimate because it influences how a website looks and how users interact with it. In terms of eCommerce websites, the primary goal of a web design is to contribute to a better conversion rate through the design that makes interactions convenient for visitors. Therefore, it is crucial to discuss the role of the web designing process and how it correlates with an effective eCommerce site.
The fundamentals of web design
As it was mentioned, the primary purpose of web design is to create the interface of a website that would be visually appealing and convenient to navigate. The user experience (UX/UI) plays a key role in the success of how users will interact with a site. Web designers use particular elements, structure maps, colors, fonts, etc., to create the most convenient interactions for users. There are common layouts which are known to be the best fit for the websites depending on their purpose.
Also, there is a technical side to web design which involves the optimization of a website for different devices while making sure that these different versions work and look great on these devices. After all, effective web design can be measured by the rate of successful interactions that a visitor completes. For the eCommerce site, the appealing web design influences the conversion rate of a store.
eCommerce web design
The concept of web design in eCommerce is tied to the convenience of the customers that browse a shop and how they make purchases. In this regard, the optimization of a store interface is one of the most important tasks for eCommerce developers. Particularly, the frontend development, which deals with building and customizing storefronts, is to consider best web design practices. The basic elements of the effective eCommerce web design include category menus, filters, cart, search functionality, checkout steps and appealing visualization of products in the store. Moreover, the product page of each item should contain not only different configurations and options of an item but also descriptions of the shipping and discounts.
Another usual practice is the implementation of chatbots with customer support on every page. A customer that can easily find the answers to frequently asked questions is more likely to proceed with shopping in an online store. The essential example of efficient web design elements is the one-page checkout form. Many eCommerce stores aim to implement one-page checkout because it reduces the steps which a customer has to take to complete a purchase. It is crucial that on this page, a customer sees all the information regarding payment, shipping options and its price, return policies, and other information which could help make a purchasing decision. However, if a one-page checkout is overwhelmed with information, it might be reasonable to divide it into two pages. The goal of a merchant and web designer is to coordinate the best design for checkout because it is one of the most significant sections for every eCommerce store. Subsequently, almost every web design decision in eCommerce aims to ensure the best shopping experience and make the purchase steps as convenient as possible to reduce failed transactions, bounces, and abandoned carts.
Bottom line
All in all, web design is an essential aspect of any website development because it contributes to the success of operations and user experience. In eCommerce development, crafting an appealing storefront involves the knowledge of the design and technical features that allow the implementation of the needed elements and functionality for a store. Nevertheless, the main goal of an effective web design for every type of site remains to be the ability to make the interactions and navigation for a customer as intuitive as possible.
