What is Shopify?

The popularity of Shopify as one of the most famous SaaS eCommerce platforms is difficult to underestimate because it managed to gain significant popularity not only among small businesses but also among large-scale merchants. The community of Shopify developers and the variety of the extensions make it one of the most used eCommerce platforms in the world. Moreover, considering its convenient and easy-to-use approach, every person can set up a shop without getting into technical aspects.

Story

Shopify was created in 2006 as a project of enthusiasts who wanted to create an eCommerce platform for their own need to launch a business of selling snowboards. However, they managed to develop and release Shopify as an eCommerce platform for the people who want to start a business in this niche. Eventually, Shopify has grown into one of the biggest eCommerce platforms which provides services to millions of merchants. Moreover, with the significant support from the community of developers and Shopify itself, the customization options for Shopify became endless. Today, as a SaaS eCommerce platform, Shopify is considered to be one of the leaders in the market due to the recognition of Amazon and millions of shops. The leading position of Shopify proves the statistics, which indicate that Shopify has the biggest share (32%) among all eCommerce platforms in the United States.

Main Features

Similarly to other SaaS eCommerce platforms, Shopify provides hosting and convenient shop customization for merchants. The interface is especially convenient and easy-to-use even for people without technical proficiency. Additionally, due to the different development tools, the customization of a store and building themes becomes possible for the business with more resources for development. Probably the most important feature of Shopify is its Point of Sale (POS) system that allows the integration of different shopping channels (including offline stores) into the Shopify store. Also, Shopify provides great tools to use social media platforms as selling channels or integrate the channels like Amazon, eBay, and Walmart. The extensive opportunities to scale business, integrate sale channels, and yet convenient interface of Shopify makes it such a popular eCommerce platform.

Price

The pricing of Shopify is similar to other SaaS platforms and has plans for any type and scale of business. Namely, for $29, you will get the Basic Plan which includes the majority of the features but only provides 2 staff accounts. The Shopify Plan is $79 and provides 5 staff accounts and some additional functions like USPS Priority Mail Cubic® pricing and standard reports. The Advanced Plan is $299 and can include up to 8 inventory locations, 15 staff accounts, advanced reports, and eCommerce automations. Meanwhile, Shopify also offers plans for the Enterprise-level stores which are called ShopifyPlus and have custom pricing. Lastly, merchants who want to implement the payment button for their website or a blog can use Shopify Lite for $9 per month. However, one of the cons of using Shopify is the notion that you need to pay transaction fees, unless you use the Shopify Payments system.

Consequently, Shopify’s reputation as one of the most popular and accessible eCommerce platforms speaks for itself. The astonishing variety of extensions, great support from the community, a significant choice of themes, and the ability to customize them as you wish. These features and great POS tools make Shopify so attractive among small-business owners and global brands.

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