What is Shopware?

Discussing the launch of an eCommerce site, one may mention that two popular options (SaaS and open-source platforms) provide all the needed tools to create and run an online store. These solutions differ only in the way how to build and expand the store. Shopware is an open-source platform that offers an easy-to-use experience and the flexibility to customize a store with additional functionality. In this regard, we will review the capabilities of this platform and why it can be an attractive option for certain merchants.

Shopware as the eCommerce platform

Shopware store builder. Shopware

The core concept of Shopware is to provide an eCommerce platform which will have an intuitive interface for the merchant to set up and run the online store from one admin panel. The community version of Shopware is free and provides the core functionality to create a simple store using the basic themes and features of a store. Nevertheless, there is also a possibility to add extensions from popular third-party add-ons like MailChimp or Tidio. The platform itself is powered by Symfony 5.4 and Vue.js 2.6. In addition, Shopware also offers premium versions with different levels of features which include tools for design, content management, marketing, customer experience, order management, and B2B capabilities. The primary reason why merchants choose Shopware is the notion that it is easy to use while offering flexibility and customization options for the more technically proficient users. Other benefits of Shopware include:

  • Simple admin dashboard and order management;
  • Drag & Drop page builder;
  • On-premise or cloud eCommerce management;
  • Advanced marketing tools;
  • Ability to manage multiple stores from one dashboard;

Besides the features that can be added through the integrations, the merchants with the development teams can customize the stores to add any functionality which would fit the particular needs of a store.  

For whom is Shopware the best choice?

Shopware positions itself as a suitable solution for eCommerce stores of different scales. Also, it has all the tools for B2B, B2C, and D2C operations. Unlike platforms like BigCommerce, there are indeed more effective ways to open and run a small-scale eCommerce store with Shopware due to the costs, intuitive admin panel, and convenient basic customization. The out of box features fit the majority of the needs for the simple store. The scalability of Shopware stores is also a great advantage of this platform because it can be extended to fit all needs. However, the downside of Shopware and its scalability is the notion that it can be quite expensive. 

Shopware paid tiers. Shopware

Compared to other open-source solutions like WooCommerce, the paid versions of Shopware with more features start from $600 per month. The enterprise-level solutions have custom pricing. This pricing model might not be acceptable for store owners who plan to expand the functionality with minor changes and yet do not have the financial resources to pay for it. The issue is that there is no in-between pricing that can be affordable for middle-scale online stores. Therefore, Shopware might be suitable for small-scale stores which do not require all premium features and for merchants who can afford to hire developers to add modules which would expand stores’ functionality. Meanwhile, the premium plans can be an excellent solution for the merchant who has the ambition to grow and no intentions to invest in the development of additional features because the platform can supply all the needed functionality.


Shopware is a great eCommerce solution when it comes to creating an online store with appealing design and tools which allow you to customize it conveniently. Moreover, a store’s open-source nature provides flexibility for modifying a store if a merchant has a team of developers that can work on it. The premium versions of Shopware offer extensive functionality to meet the needs of most stores. However, the pricing plans of these options could not be suitable for small-scale businesses.

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