What Top 10 Features are a Must for Any eCommerce Site?

The success of any eCommerce site depends on the implementation of the features that would maximize the convenience for the users and provide effective management for admins of the store. This list collects the most significant elements that any eCommerce store should have.

10. Converting design
The first thing that the customer encounters is the interface of the store. The landings should be visually appealing and navigation through the site should be easy to understand. The UI/UX designers should take care of this aspect to convert the visitors into shoppers.

9. Search functionality
Make sure that the shoppers can access any category, item, or brand through the search bar. There are multiple search extensions for Magento that would improve the customer experience and would assure the quick autocomplete features for any eCommerce site.

8. Mobile optimization
Browsing a shop on mobile phones is an important shopping habit in the contemporary world. The optimization of the experience and perfect render of the site for the mobile browsers is required for the success of the eCommerce business.

7. Security tools
The customers make the purchases only when they are sure that the data and payment information is protected. Installing the SSL Certificate and finding the recognizable pay vendor is a must for the basic payment security of the shoppers. Nevertheless, it is crucial to monitor the security updates and install the patches.

6. Extensive payment options
The smooth check-out experience involves the availability of the different payment options. The integration of the payment systems like Apple Pay and Google Pay may influence purchasing decisions. Moreover, PayPal is a popular payment gateway that is supported by Magenta and can be easily implemented.

5. User-friendly backend management
The seller should have a convenient and functional admin panel that would be easy to operate by the management staff. Namely, the employees should be able to access and manage inventory and pricing for the items. The platform should also have the option to grant different access to the different backend employees.

4. Dashboard for the admin
The sellers should have a configurable admin panel with statistics on sales and other information that would improve the business operations. The developers have to make the dashboard customizable to review the needed data. Meanwhile, the collected information comes from the interaction of the users and sales stats.

3. Shipping tracker
The implementation of the interface with the shipping tracker is the crucial feature to display the status of an order. The website should be able to show the delivery status through the integration of the stages from the website of the shipping partner.

2. Price calculator
The automated pricing process in the cart interface reflects the calculated sum of shipping, discounts, and taxes. However, the input of the variables should be easily accessible by the backend management to actualize this process. Also, the dynamic pricing extensions allow the calculation of the sum for the items with shifting measurements.

1. Email Extensions
Setting up the automated email marketing tools is the essential feature for the sellers to send personalized offers or notify about the abandoned cart. Additionally, the email notifications about the wishlist items on sale or the restocking of the previously sold-out items must be built into the eCommerce site.

Even though there are still many more features that any eCommerce site should have, these top 10 elements would provide the essential security, management, and user experience that would boost sales. Moreover, keeping track of the new marketing and technical eCommerce features is a must for any store in this industry.

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